STRATEGIC PPC MANAGEMENT SERVICES TO BOOST YOUR BUSINESS REVENUE
NOT YOUR TYPICAL PAY PER CLICK AGENCY
At Local Legends, we help home service businesses dominate their market through expert PPC management across Google Local Services Ads, Google Search, and Bing Ads.
In 2025, the SERPs have changed—LSAs now sit at the top of the results, and mobile-first visibility is everything. Our service isn’t just ads—it’s strategic lead generation.
- WHO IT'S FOR: All home service contractors --> including pest control, painters, plumbing, HVAC, electrical, roofing, and other local service business's.
- WHAT YOU'LL GET: Full service PPC across Google Ads, Bing Ads. Google pay per lead which is Google Local Service Ads.
- WHY IT WORKS: Top of SERP'S visibility, call based leads, mobile first strategy.
GOOGLE LOCAL SERVICES ADS
Capture leads from local customers ready to hire you now.
GOOGLE ADS
Targeted campaigns that put your business in front of motivated buyers.
BING ADS
Tap into Microsoft's search network for additional high quality leads.
BE SEEN | GET APPOINTMENTS | GROW
WHY LOCAL SERP'S IN 2025 REQUIRE A NEW AD STRATEGY
Local SERPs in 2025 are dominated by Google Local Services Ads, pushing traditional PPC and Maps lower. With mobile-first indexing, map pack shifts, and Bing Ads rising, a full-funnel local PPC strategy is non-negotiable.
- Google Local Services Ads (LSAs) are now the #1 result, especially on mobile
- Traditional Google Ads appear below but still above organic and maps
- Google Maps Pack appears beneath both, but sometimes integrates LSAs
- Bing Ads—once overlooked—are now crushing it on desktop and with older demos
ARE YOU ON TRACK TO HIT YOUR ANNUAL GOAL?
Running PPC ads or not, we start with a full audit—CPL, CPA, ROI, goals. We build a custom plan and pricing to get you on track and growing. We care if you're hitting your monthly and yearly targets.
YOU'RE ON GOOGLE LOCAL SERVICES ADS... BUT YOU'RE STILL NOT GETTING LEADS
SOMETHING IS WRONG!
Your Google Guaranteed or Google Screened:
- You set up your profile
- Maybe you even hired an agency to "optimize it" on retainer
BUT YOUR GETTING A HANDFULL OF LEADS A MONTH!
SOUND FAMILIAR?
- You're not ranking in the LSA 2 pack -> even when you search your own zip code.
- You uploaded photos, picked every category... and nothing changed
- You set your budget to $100k a week... and Google sends 20 leads --> if that.
- You optimized every setting... and the phone still isn't consistent.
- You're stuck in "active" status --> but feel invisible in your own zip codes.
- You hired an agency, paid $600-$2500/mo... and they just blamed the algorithm
HERE'S THE TRUTH
GOOGLE LSA WORKS!!! but only if it's set up and managed right.
and most agencies? They'll set it up once, run a few leads, and call it "done."
- No ongoing optimization
- No ranking strategy
- No clue how to get you to the top
That's why we built this system --> to take control back and make LSA do what it's supposed to do:
GENERATE REAL, HIGH INTENT LEADS ON AUTOPILOT.
GOOGLE LSA VS GOOGLE ADS VS BING ADS
PPC SERVICES BUILT FOR THE 2025 SERP LANDSCAPE
Local Legends helps you win where it matters most in local search.
👑 Google Local Services Ads (LSAs) – The new king of local SERPs. LSAs now appear at the very top—especially on mobile. We’ll get you Screened, Guaranteed, and booked.
🚀 Google Search & Display Ads – Still powerful, appearing right below LSAs and above organic results. We run full-funnel campaigns built to convert.
💻 Bing Ads – Surging in performance, especially on desktop and with older demos. A hidden gem in home service marketing.
We don’t guess. We execute, test, optimize, and scale for growth.
GOOGLE LOCAL SERVICE ADS (LSAS): GOOGLE SCREEND VS GOOGLE GUARANTEED EXPLAINED
LSAS ARE GOOGLE'S TRUST FIRST AD PRODUCT, IDEAL FOR HOME SERVICE COMPANIES
GOOGLE GUARANTEED
- Requires license + background checks
- $2,000 Google-backed satisfaction guarantee
- Green badge of trust + top placement
GOOGLE SCREENED
- For professional service businesses
- Similar verification with a gray badge
WHY GOOGLE LOCAL SERVICES ADS ARE ESSENTIAL:
- Show at the very top of local searches
- Call-based leads you only pay for if answered
- Mobile-dominant = conversion gold
CASE STUDIES
45%+
LOCAL SERVICE ADS LEADS GROWTH
50%+
LSA ADS TURN TO APPOINTMENTS
GOOGLE ADS (PPC)
TRADITIONAL PPC - GOOGLE ADS
While Google Local Services Ads (LSAs) dominate the top, traditional Google Ads are still essential—especially when layered together for maximum SERP coverage.
Why Google Ads Still Matter:
- Appear for urgent, high-intent searches like “AC repair near me”
- Target by location, keywords, devices, and audience intent
- Drive clicks to high-converting, mobile-first landing pages
- Get deep data insights to track, test, and scale what’s working
What Local Legends Manages for You:
- Full Search & Display campaign setup
- Conversion-focused ad copywriting
- Call tracking, analytics & attribution
- Split-testing, bid optimization, and landing page integration
🔥 Pro Tip: Running LSAs + Google Ads gives you double visibility, builds more trust, and leads to more qualified calls and bookings.
TYPES OF GOOGLE ADS & WHAT THEY'RE BEST FOR
Not every campaign has the same goal—so we tailor your strategy based on what you need most: leads, visibility, or conversions.
GOOGLE ADS FOR BRAND AWERNESS
- Display Ads – Eye-catching banners on websites, apps, and YouTube
- YouTube Video Ads – Build brand trust through video content
- Discovery Ads – Appear in Gmail, YouTube, and Google Discover feed
GOOGLE ADS FOR LEAD GENERATION
- Search Ads – Appear for ready-to-buy searches like “emergency plumber”
- Call-Only Ads – Drive direct phone calls from mobile searchers
- LSAs – Top-of-page, pay-per-lead ads backed by Google Guarantee
GOOGEL ADS FOR LOCAL VISIBLITY & DIRECTIONS
- Map Pack Ads (Local Search Ads) – Show up in Google Maps with one-tap calls and directions
- Location Extensions – Attach your business address to your Google Ads
- Mobile-First Ads – Tailored for fast, on-the-go action
GOOGLE ADS FOR REMARKETING & CONVERSIONS
- Display Remarketing – Re-engage site visitors who didn’t convert
- YouTube Remarketing – Stay top of mind with warm leads
- Performance Max – AI-powered campaigns that reach across all Google channels to drive results
POWERHOUSE 2025
BING ADS: THE UNDERRATED PPC POWER PLAYER IN 2025
Google may dominate the headlines, but Bing Ads are quietly crushing it for home service pros—especially with older, high-value homeowners and desktop users.
Why Bing Ads Matter in 2025:
- Older Demographics, Higher Conversions – Bing is the go-to for homeowners 45+, who are more likely to book and pay for services.
- Lower CPCs, Less Competition – Fewer advertisers = more visibility at a lower cost per click.
- Deep Microsoft Integration – Bing powers search across Microsoft Edge, Outlook, and Windows desktop—prime territory for in-home service buyers.
- High-Intent Desktop Searches – Desktop users tend to search with more clarity and intent, perfect for high-ticket services.
- If you're skipping Bing Ads, your competitors are gladly taking those low-cost leads.
- What Local Legends Handles for You:
- Bing Search Campaign Setup & Management
- Geo-Targeted Ads for Local Reach
- Desktop-First Bidding Strategy & Performance Tracking
- Conversion Tracking & ROI Reporting
🔥 Pro Tip: Combine Bing Ads + Google Ads + LSAs for full-spectrum local visibility and non-stop lead flow.
MARKETING FOR EVERYONE
CHOOSE YOUR PLAN
Founding Member Offer: First 50 Only — Get Lifetime Access to Local Legends Academy for a one-time payment of just $999! No monthly fees. No renewals. Ever.
TOP PICK
COURSE + LEVI
Everything in Just The Course
Google Guaranteed / Google Screened Setup + optimization + training
Two 35-min 1:1 strategy calls every month w/ Levi
1st month audit & game plan
Learn your data
3x/month group calls w/ Q & A calls with Levi (45 min each) — ask anything, get answers
Levi will send emails, texts, messages to keep you motivated and on track
5% discount on future services (backlinks, proprietary map embed, and other one off services)
$5,000/ mo.
Full marketing course
One 35-min 1:1 strategy every month w/ Levi
3x/month group calls w/ Q & A calls with Levi (45 min each) — ask anything, get answers
Google Guaranteed / Google Screened Setup + optimization + training
PPC ads management for google, bing, facebook (up to $15k/mo ad spend - 10% of ad budget after)
Local SEO (google maps, citations, on-page, local legends map embed, etc.)
2-6 Backlink/Guest Post a month
1 PR in month 1
70+ Citations Month 1
Email + Text Automations (not including text fees)
- 5/mo GBP posts
- 5/mo social post to 3 accounts
- 3/mo blogs
THE ROOKIE
$8,950/ mo.
HALL OF FAME
Full marketing course
Two 35-min 1:1 strategy every month w/ Levi
3x/month group calls w/ Q & A calls with Levi (45 min each) — ask anything, get answers
Google Guaranteed / Google Screened Setup + optimization + training
PPC ads management for google, bing, facebook (up to $40k/mo ad spend - 10% of ad budget after)
Local SEO (google maps, citations, on-page, local legends map embed, etc.)
8-14 Backlink/Guest Post a month
1 PR quarterly
70+ Citations Month 1
Email + Text Automations (not including text fees)
- 12/mo GBP posts
- 12/mo social post to 3 accounts
- 10/mo blogs
MARKETING EXTRA'S
WEBSITE
$3,999 ONE-TIME
Built to convert, rank, and scale.
Full Build
- Home Page, 10 Service, 5 Product, About Us, 1 Location, 20 Service Area, 5 Blogs, Financing
On Page SEO
Technical SEO
1mo access to the full course
SEO SERVICES
Putting You On The Map!
Local Map SEO Backlinks/Guest Posts
$479/mo population under 200,000
$710/mo population under 200,000 to 500,000
$1299/mo population under 500,000+
Local Map Domination
$675/mo (strategic pr releases, high quality guest posts)
Proprietary Map Embed
$259/mo Autoposts to your website and Google Maps.
**Boost rankings
PR Services
$875 one time
- 400 premium news sites
Backlinks
$1,650/mo 6 backlinks
$2,650/mo 12 backlinks
$3,650/mo 18 backlinks
BUILT TO RANK. DESIGNED TO DOMINATE.
TURN YOUR MARKETING INTO A LEAD-GENERATING MACHINE
TESTIMONIALS
this could be you!
Levi has been absolutely outstanding to work with over the years. His creativity, responsiveness, and deep understanding of our marketing strategy, in the home improvement arena, have made a huge impact on our marketing model. Levi takes the time to understand our goals and always delivers high-quality advice which ultimately moves our needle. We are blessed to have his consulting services.
Brad Beldon
Roofing Contractor
PPC: GOOGLE ADS VS BING ADS VS GOOGLE GUARANTEED VS GOOGLE SCREENED
LOCAL DOMINATION STARTS HERE
Google Ads and Bing Ads drive traffic through clicks. Google Local Services Ads go further—showing at the top and charging only per lead. For home services, LSA delivers the highest ROI.
Dominate Your MarketReady to Master Your Marketing? Enroll Now
Every local business deserves to be legendary. At Local Legends, we teach you how to take control of your own lead generation with Google Local Services Ads. No fluff, no agencies, no BS—just a proven system to rank at the top, get real calls, and become the go-to name in your city. Ready to dominate your local market with Google LSA and build your own success story? Let’s make it happen.
Schedule Your MeetClient Responsibilities
To maximize campaign performance and ensure successful delivery of all services, clients agree to the following responsibilities:
4.1 Account Access & Authorization
- ✓ Grant necessary administrative access to website CMS, Google Business Profile, Google Ads account, Meta Business Manager, Microsoft Advertising account, and any other relevant digital assets required to deliver contracted services.
- ✓ Designate Local Legends Marketing as an authorized manager/partner on all relevant advertising platforms. You retain full account ownership at all times.
- ✓ Maintain active and valid payment methods on all advertising platforms to ensure uninterrupted ad delivery.
4.2 Communication & Approvals
- ✓ Maintain active communication and provide timely approvals, feedback, and content on project milestones and deliverables.
- ✓ Respond to requests for information, creative approvals, or strategy reviews within five (5) business days to avoid project delays.
- ✓ Notify Local Legends Marketing promptly of any changes to your business, service area, contact information, or advertising goals.
4.3 Accuracy of Information
- ✓ Ensure all business information provided (name, address, phone, hours, services) is accurate and consistent across all platforms for SEO and directory listing purposes.
- ✓ Inform us of any legal restrictions, compliance requirements, or industry regulations that may affect your advertising or marketing campaigns.
4.4 Advertising Policy Compliance
- ✓ Ensure that your business, products, and services comply with all applicable advertising platform policies including Google Ads Policies, Meta Advertising Standards, and Microsoft Advertising Policies.
- ✓ Understand that failure to comply with platform policies may result in account suspension by the respective platform, for which Local Legends Marketing is not liable.