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WE’RE LOCAL LEGENDS MARKETING
HOME SERVICES MARKETING AGENCY FOR CONTRACTORS
BE SEEN | GET APPOINTMENTS | GROW
You are not losing because you are a bad contractor. You are losing because the market is noisy, homeowners are skeptical, and the businesses that look the most trustworthy get the call first.
So here is the promise, straight: Local Legends Marketing is your home services marketing agency built to help local contractors show up more often, look more trustworthy, and get chosen faster.
WHAT WE BUILD // THE SYSTEM THAT GETS YOU PICKED
We build growth systems that turn “near me” searches into calls, calls into booked appointments, and booked appointments into sold jobs.
Then we stack proof and brand so the next lead costs less, closes faster, and shows up more consistently.
That means your business gets qualified leads, clean tracking, and a stronger reputation that makes you the obvious choice.
Clients have doubled and tripled lead flow once the system was built correctly.
This is not “try some ads” and “hope SEO works.” This is a full funnel built for how home service customers actually buy.
WANT THE PLAN? SCHEDULE WITH LEVIWe’ll map your funnel, your leaks, and your fastest path to more booked jobs.
// OPERATIONAL REALITY //
RESULTS THAT CONTRACTORS ACTUALLY CARE ABOUT
THE NOISE:
A lot of marketing companies want you impressed by activity. "Traffic is up. Impressions are up. Engagement is up."
THE MISSION:
Contractors want outcomes. How many leads? How many booked? How many sold?
That is why Local Legends is built like an operator’s shop. We care about the real world: phones ringing, estimates scheduled, and crews dispatched.
WHY “VANITY METRICS” DON’T PAY
Clicks and impressions do not keep trucks on the road. Booked work does. Sold jobs do.
So we track what actually matters and tie it to the funnel, not a report.
TRACKING THAT TELLS THE TRUTH
To make that scoreboard reliable, we build what most agencies avoid: Not guesses. Not “platform conversions.”
// THE BIGGEST THING WE DO //
WE BUILD YOUR BRAND AS A WEAPON
Here’s the shift most contractors do not realize yet. Brand is becoming the future of SEO, AI SEO, and how homeowners decide.
THE OLD WAY
Homeowners do not sit down and study websites like it’s homework anymore.
HOME SERVICES MARKETING IS TURNING INTO:
“WHO FEELS REAL FIRST?”
They scan fast, compare proof, and pick the company that feels like the safest bet.
THE NEW BEHAVIOR
- scan the map pack
- read reviews
- compare photos
- check Facebook & community posts
- scroll before-and-after work
- ask AI “who should I hire?”
Want your brand to feel “obvious choice” in your market?
BOOK A CALL & MAP YOUR TRUST STACKWORKS BETTER WHEN FAMILIARITY IS BUILT IN
When you build brand the right way, you win in three unfair ways:
YOU GET PICKED FASTER
Because you feel familiar before they ever call.
YOU CONVERT HIGHER
Because you feel safer when they are comparing you to three other companies.
YOU GET CHEAPER LEADS
Because trust boosts performance across every channel, and your conversion rates climb.
Want a plan that makes your marketing hit harder without just “spending more”?
SCHEDULE WITH LEVICONTRACTOR MARKETING AGENCY VS “LOGO WORK”
Most agencies treat brand like a logo and a color palette.
Local Legends treats brand like a professionalism system that shows up everywhere homeowners look.
// THE RULE: UNIFIED IDENTITY //
If your message, photos, and proof look different on every platform, homeowners feel uncertainty. If everything matches, you look established.
Want your brand to look consistent everywhere homeowners search and scroll?
REQUEST A BRAND CLEANUP PLANLOCAL SEO LOVES BRANDS THAT LOOK ESTABLISHED
Local SEO is not just keywords. It is trust and prominence. When your brand looks locked-in:
- you earn more clicks in maps
- you get more calls from “near me” searches
- you get better lead quality
- your reviews grow faster
- your content performs better
LEAD GENERATION GETS EASIER
If your brand looks sloppy, you pay more for every lead and fight harder to close.
If your brand looks locked-in, the market does the selling for you.
READY TO BUILD YOUR BRAND WEAPON?
Want a brand plan that makes your SEO, ads, and referrals hit harder?
BOOK A CALL & MAP YOUR TRUST STACKWe’ll map your Trust Stack in plain English.
HOME SERVICES MARKETING AGENCY BUILT AROUND TRUST , VISIBILITY , AND SPEED
Home services is different because trust is the product.
Homeowners cannot fully judge quality before the job is done, so they use shortcuts. They read reviews. They scroll photos. They look for signs you are legitimate. They judge your professionalism in seconds.
That is why a home services marketing agency is not just “running ads” or “doing SEO.” A real home services marketing agency helps you build TRUST in the exact places homeowners look before they call.
TRUST: HOW YOU GET CHOSEN FASTER
This is not “traffic and vibes.” This is social proof, brand familiarity, and real-world professionalism working together. Trust is built through three connected layers:
1) Social Proof That Makes Your Website Close
A homeowner lands on your site and decides in seconds if you are legit. We build trust into the page itself:
- Review proof blocks that do not feel fake
- Before-and-after galleries that show real work
- Project photos that match the service they searched
- Clear “what happens next” steps so they feel safe booking
// INSIGHT: WHAT THEY ARE THINKING //
“Have you done jobs like mine?” “Are you organized?” “Will this be a nightmare?” Your website answers those questions before they ever call.
2) Brand Awareness Ads That Make You Feel Familiar
When a homeowner sees you multiple times before they need you, you win the call more often. Period.
- Facebook/IG awareness ads using real job photos/clips
- “Proof-first” creative that looks like a real contractor, not stock
- Retargeting that keeps you in their world after visiting your site
// THE GOAL //
Not “go viral.” Not “get likes.” The goal is familiarity so when the problem happens, you are the obvious choice.
3) The Way You Run Jobs Becomes Your Marketing
This is the operator part most agencies never touch. Your customer experience is marketing.
- Clean job sites create better reviews
- Clear communication reduces cancellations and bad feedback
- Photo documentation creates proof that sells the next job
// THE COMPOUNDING EFFECT //
A good job does not just make money once. It creates the review and proof that powers future leads.
VISIBILITY: DETERMINES IF YOU GET A CHANCE
Trust helps you win the comparison. Visibility determines if you get in the game at all. We build visibility across the channels that move the needle:
Local SEO and Google Maps Visibility
This is your foundation. It keeps working even when ad costs rise.
- Google Business Profile optimization
- Service pages and location relevance
- Proof assets that improve clicks and calls
// VISUAL CONFIRMATION //
When someone searches “near me,” your business shows up and looks active, real, and trusted.
Google Ads and PPC for High-Intent
This is demand capture. The homeowner is ready now.
- Target the right service keywords & block junk with negatives
- Match landing pages to intent
- Track calls and forms correctly
// THE RULE //
If you pay for clicks but cannot track booked jobs, you are guessing.
Google Local Services Ads (LSAs)
A monster channel because they feel trustworthy, but LSAs punish sloppy setup.
- Categories, service mix, and service areas
- Review strategy that supports ranking
- Lead quality dispute processes & call handling
// WHY LSAs FAIL //
Not because “LSAs don’t work.” Because the system behind them is weak.
Facebook Ads and Paid Social
Paid social is brand, recall, and retargeting.
- Build familiarity before the homeowner is desperate
- Retarget website visitors and engagers
- Amplify proof content so you look established
// THE DIFFERENCE //
Cold Google traffic is “I need this now.” Facebook is “I keep seeing these guys… they look legit.”
Bing Ads and Secondary Channels
Bing is not dead. It can be a strong secondary lever when Google CPCs climb.
// ECONOMICS FIRST //
We do not add channels for fun. We add channels when the economics make sense.
SPEED: THE HIDDEN LEVER
If you respond slow, you are not “following up.” You are calling a lead that already booked your competitor.
Speed is not just answering fast. It is a system.
Speed-to-Lead Workflows
We build response systems that protect your marketing spend:
- Instant text confirmations for missed calls and form fills
- Office notifications so leads get handled fast
- Booking links and next-step messages that reduce friction
// CRITICAL IMPACT //
Speed increases: booked rate, show rate, close rate, and your ROI from every marketing channel.
THE FUNNEL THAT RUNS YOUR BUSINESS (WHETHER YOU BUILT IT OR NOT)
A marketing funnel for a home service business guides customers through:
Most contractors only build the bottom of funnel, then wonder why growth feels like feast-or-famine.
Local Legends builds the whole thing and ties it to what you do daily: job photos, reviews, call handling, CRM, job quality, customer experience, and brand presence. As a home services marketing agency, we also create effective marketing campaigns across various channels to guide customers through each stage of the funnel.
WANT YOUR FUNNEL MAPPED WITH YOUR REAL SERVICE AREA, MARGINS, AND CAPACITY?
REQUEST A FUNNEL AUDITAWARENESS AND LOCAL SEO : WHEN HOMEOWNERS REALIZE THEY HAVE A PROBLEM
At the top of funnel, homeowners are not thinking about your brand. They are thinking about their problem.
Your job in awareness is simple: Show up. Look legitimate. Make it easy to take the next step.
This is where local SEO becomes foundational. Your Google Business Profile, your service pages, and your location relevance decide if you even get a chance. Appearing in the local pack—a map-based listing of local businesses at the top of search results—is crucial for visibility and gets the majority of clicks for local searches. A Google Business Profile is essential for appearing in the local pack. Optimizing for other search engines, helps you reach a wider local audience. Earning positive reviews and backlinks from sites like Yelp and Angi improves your rankings. Local citations are also important.
And this is also where brand starts the snowball: When people keep seeing you, you feel “safe” before you ever speak.
AWARENESS ASSETS THAT CREATE CALLS WITHOUT GUESSWORK
| WHAT HOMEOWNERS SEE | WHAT IT SIGNALS | WHAT IT PRODUCES |
|---|---|---|
| Google Business Profile photos, posts, services | “They’re real and active” | More calls from maps |
| Service pages that match intent | “They handle my problem” | Higher conversion from search |
| Short-form video and job clips | “They’re professional” | Stronger trust before the click |
| Yard signs, wraps, neighborhood presence | “I’ve seen them before” | Familiarity, higher response |
| Paid ads for urgent searches | “They can help now” | Immediate high-intent leads |
Want this turned into a weekly system your team can actually execute?
SCHEDULE WITH LEVICONSIDERATION AND HOME SERVICES MARKETING : WHEN THEY COMPARE YOU TO 3 OTHER CONTRACTORS
This is where most leads are won or lost.
Homeowners are now thinking: Who is safe? Who has proof? Who answers? Who seems organized? Who has reviews like mine? Who will make this easy?
This is where home services marketing stops being “getting found” and becomes getting chosen. At this stage, effective home services digital marketing strategies—such as content marketing and conversion rate optimization—play a crucial role in building trust, engaging potential customers, and increasing booked jobs. Agencies with expertise in specific home service niches can create more resonant and effective marketing content, ensuring your business stands out to homeowners seeking reliable solutions.
THE CONSIDERATION TRUST STACK
This is what wins the comparison:
- Reviews that feel real and specific.
- Actively encouraging customers to leave reviews, especially on platforms like Google, Yelp, and Angi, is essential—positive reviews are crucial for home services businesses and can directly influence your rankings in local searches.
- Photos and videos that prove quality.
- Clear service pages that explain what happens next.
- Retargeting so you stay top of mind.
- Follow-up that feels professional, not desperate.
AND HERE IS THE OPERATOR TRUTH: IF YOUR PHONE GOES TO VOICEMAIL, IT DOES NOT MATTER HOW GOOD YOUR WEBSITE LOOKS.
CONSIDERATION CONTENT THAT MAKES MARKETING “CLICK” IN THEIR HEAD
| WHAT YOU DO DAILY | HOW IT BECOMES MARKETING | WHAT IT IMPROVES |
|---|---|---|
| Take before and after photos | Proof content on site and socials | Close rate and trust |
| Do clean job sites | Better reviews and referrals | Future lead cost drops |
| Communicate clearly | Lower cancellations and no-shows | Booked rate improves |
| Send recap and next steps | Loyalty and referral momentum | Repeat business rises |
| Ask for reviews the right way | Prominence and conversions | Map calls rise |
Want the exact “daily to marketing” workflow your crew can follow?
REQUEST THE PROOF ASSET PLAYBOOKCONVERSION AND MARKETING FOR HOME SERVICES : WHEN THEY ARE READY TO BOOK AND YOU CANNOT FUMBLE IT
Bottom of funnel is not about “closing harder.” It is about removing friction and responding fast.
// CRITICAL FAILURE POINTS // CONVERSION DIES WHEN:
- the phone is missed
- the form gets answered tomorrow
- the booking process is annoying
- the homeowner feels uncertain
- the company seems disorganized
To maximize booked jobs, it's essential to focus on conversion rate optimization and consistently track conversion rates. Ensuring a user friendly experience on your website can significantly improve conversions. A user-friendly website design is critical for converting visitors into customers and should be optimized for mobile devices to capture leads from all platforms.
That is why marketing for home services must include operations, not just ads.
LOCAL LEGENDS BUILDS CONVERSION SYSTEMS THAT INCLUDE:
- Click-to-call everywhere
- Fast response workflows
- Clear “what happens next”
- Confirmation texts that reduce no-shows
- Proof above the fold so they feel safe booking
THE MOST COMMON CONVERSION LEAKS (AND THE FIX)
| LEAK | WHAT IT COSTS YOU | FIX WE INSTALL |
|---|---|---|
| Missed calls | Lost jobs | Routing and backup coverage |
| Slow response to web forms | Cold leads | Auto-confirm + fast follow-up |
| Weak CTAs on mobile | Fewer bookings | Sticky phone and clear buttons |
| No “what happens next” | Ghosting | Simple expectation setting |
| No proof near the CTA | Low trust | Reviews, photos, credibility blocks |
Want this installed fast instead of “over time”?
SCHEDULE WITH LEVI & WE’LL PRIORITIZE THE QUICKEST WINS FIRSTLOYALTY AND ADVOCACY: WHERE YOUR BEST LEADS COME FROM FOREVER
Most marketing companies stop caring after the lead converts. Contractors cannot afford that.
// THE ECONOMIC TRUTH: YOUR CHEAPEST LEAD IS THE ONE YOU ALREADY EARNED. //
LOYALTY IS WHERE:
- Review velocity is built
- Referrals happen
- Repeat business gets scheduled
- Your close rate improves because your reputation is stronger
Re-engaging previous customers through targeted marketing campaigns, such as personalized emails and special offers, is essential to boost retention and generate more referrals.
AND THIS IS THE LEVI TRUTH:
Marketing is not what you say. Marketing is what your customer experiences and then tells the internet.
A sloppy job does not just create a complaint. It creates negative momentum that drags your whole funnel down.
Clean experience creates compounding momentum.
Remember, marketing is critical for business growth in the home services industry.
HOME SERVICES MARKETING AGENCY PAID ADS THAT ACTUALLY MAKE SENSE (GOOGLE, PPC, FACEBOOK, BING, LSAs)
Paid ads are not the enemy. Dumb paid ads are.
Local Legends helps contractors run paid traffic like an operator, not like a gambler. PPC ads are highly effective for home services businesses because they allow you to target potential customers searching for specific services, such as AC repair or plumbing, and generate qualified leads. With the right keyword research and ad targeting, PPC advertising ensures your business appears at the top of search results, connecting you with high-intent prospects looking for your specific services.
GOOGLE ADS AND PPC
Great for capturing “I need it now” searches and high-intent keywords. Appearing at the top of search engine results through well-targeted Google Ads and PPC campaigns ensures your business is seen first by potential customers, increasing your chances of capturing high-intent leads.
We structure it to match your service area, your margins, and what you actually want to sell.
GOOGLE LOCAL SERVICES ADS (LSAs)
LSAs can be a beast for home services because they sit high, feel trustworthy, and bring high-intent leads. Earning the Google Guaranteed badge through a verification process—including background checks and license verification—not only boosts your ad’s credibility but also increases customer trust and can significantly enhance ad performance.
But if your categories are wrong, your service area is sloppy, or your reviews are weak, it turns into a junk-lead machine.
BING ADS
Bing is not a joke. In many markets it’s cheaper, older homeowners use it, and it can be a solid secondary channel when Google costs get heavy.
Optimizing for other search engines, not just Google, helps your home services marketing agency reach a broader audience and improve visibility across platforms.
FACEBOOK AND PAID SOCIAL
Facebook ads are not only for “leads now.” They are for brand building, familiarity, and retargeting. Maintaining active social media accounts on platforms like Facebook, Instagram, and Twitter is essential for building brand presence and connecting with potential customers in the home services and HVAC industry.
This is where Local Legends is different: We use Facebook to make your market feel like you are everywhere. Not “viral content.” Not cringe dancing. Real proof.
- job clips
- customer wins
- clean crews
- community posts
- before and after transformations
Then we retarget the people who saw you, clicked you, visited your site, or engaged. That is how brand becomes measurable.
GOOGLE ADS VS BING ADS VS FACEBOOK ADS VS LSAs
| CHANNEL | BEST FOR | WHAT MOST CONTRACTORS GET WRONG | WHAT WE DO INSTEAD |
|---|---|---|---|
| Google Ads (PPC) | High-intent searches | Broad targeting and weak landing pages | Tight intent structure + conversion-first pages |
| Bing Ads | Cheaper secondary intent | Ignored entirely | Use it as efficient scale when it fits |
| Facebook Ads | Brand + retargeting + awareness | Asking cold people to “buy now” | Build familiarity first, then retarget |
| LSAs | High-intent local leads | Wrong categories, weak reviews, no dispute process | Tune services, reviews, areas, and lead quality |
Want the “right channel order” for your business stage and margins?
REQUEST THE PAID CHANNEL ROADMAPTHE MODERN LEAD PLATFORMS: ANGI, HOMEBUDDY, NETWORX, MODERNIZE, AND OTHERS
These platforms can work. They can also drain you if you treat them like “free money.”
LOCAL LEGENDS HELPS CONTRACTORS USE THESE LEAD SOURCES STRATEGICALLY:
- Set the right service areas
- Protect your margins
- Build scripts that increase booking rate
- Track what closes and what does not
- Stop paying for the wrong job types
Effective lead generation is crucial for driving customer inquiries and bookings. As a home services marketing agency, we can help contractors audit their existing marketing efforts to identify gaps and maximize ROI from these platforms.
WE ALSO HELP YOU MAKE SURE THE LEADS DON’T GET WASTED BY SLOW RESPONSE.
Because if you pay for a lead and call back two hours later, congratulations, you donated to the platform.
SEO VS AI SEO VS AEO (AND WHY BRAND IS THE BRIDGE)
You already know SEO. Rank pages, show up, get clicks.
In the digital age, the way homeowners find and evaluate home service companies has changed dramatically—consumers now rely on online presence, reviews, and digital marketing strategies to build trust and make informed decisions.
THE SHIFT: HOMEOWNERS ARE ALSO USING
- AI tools that summarize “who to hire”
- Map results and “zero-click” behavior
- Review and photo scanning without visiting your website
THIS IS WHERE AI SEO AND AEO COME IN
It’s not just “ranking.” It’s being the trusted answer.
BRAND IS THE BRIDGE.
Because the signals AI and humans trust are the same:
LOCAL LEGENDS BUILDS ASSETS THAT WORK FOR:
- consistent reputation
- real proof
- clear service identity
- strong local presence
- recognizable business name
- traditional SEO
- map visibility
- paid conversion
- social trust
- AI-driven recommendations
CALL TRACKING AND ATTRIBUTION: “STOP GUESSING” PROTOCOLS
Contractors get burned because the agency reports what is easy, not what is true.
Owning and utilizing customer data is crucial for improving marketing effectiveness and transparency. We install tracking that makes the math honest.
DATA INTEL CORE: ONLINE
CALL TRACKING
Every channel recorded and logged.
FORM TRACKING
Records real leads, ignores spam bot noise.
SOURCE ATTRIBUTION
Ties every lead back to the exact campaign.
PIPELINE TRACKING
Shows booked revenue, not just "leads."
MISSION LOADOUT: BEST-IN-CLASS INTEL TOOLS
WHEN TRACKING IS RIGHT, YOUR MARKETING STOPS BEING EMOTIONAL. IT BECOMES OPERATIONAL.
CRM AND FIELD SERVICE SOFTWARE THAT MAKES YOU MONEY (NOT HEADACHES)
CRM AND FIELD SERVICE SOFTWARE NON-NEGOTIABLES (READ THIS BEFORE YOU PICK ANYTHING)
Do not pick software because it is popular. Pick it because it protects your money.
A CRM or field service platform is only “good” if it does these things in real life, with your team, on a Tuesday when the phones are blowing up.
Here are the non-negotiables to check before you commit to anything:
1) It must capture every lead automatically (and prove where it came from)
If you cannot see the lead source, you are guessing. Guessing is expensive. Your system needs to track calls, forms, chats, and booked jobs back to the source.
- required lead source field (not optional)
- call tracking integration (CallRail or WhatConverts)
- form tracking, UTM capture, and visibility
2) It must force follow-up until the lead says “yes” or “no”
The money is in the follow-up. If your CRM does not automatically remind, text, email, and task your team, your leads will go cold.
- automated follow-up sequences
- task creation and reminders
- speed-to-lead tools (instant text back)
3) It must have pipeline stages that match how your jobs actually move
If your stages do not match your real sales process, your reporting becomes fiction.
- simple stages your team will actually use
- clear definitions per stage
- separate “sold” from “scheduled”
4) It must make booked rate and close rate visible without spreadsheets
If you need to export reports every week just to see what is going on, the system is not serving you.
- booked rate by lead source
- close rate by rep
- time-to-first-contact compliance
5) It must prevent dropped estimates (this is where the silent leaks happen)
Dropped estimates are the quiet killer. Not because you lost the job, but because no one knows you lost it until payroll hits.
- automated “estimate sent” follow-up
- an “estimate aging” view
- required outcomes: won, lost, unresponsive
6) It must trigger reviews automatically after every completed job
Reviews are a sales asset. If the system cannot trigger review requests at the exact right time, your growth slows down.
- automation after job completion or invoice paid
- optional “happy check” message
- routing to Google, Facebook, BBB
7) It must be easy enough for your team to use without a full-time babysitter
If your team will not use it, it does not exist. Complexity is the enemy of adoption.
- mobile-friendly workflow for field/sales
- simple screens, fast notes, fast photo uploads
- clear notifications and accountability
8) It must play nice with the rest of your stack
Most companies do not fail because they chose a bad CRM. They fail because nothing connects.
- integrations with phone, tracking, forms
- QuickBooks / payments integration
- Zapier support or native integrations
IF A PLATFORM MISSES THESE, IT IS NOT A “MAYBE.” IT IS A NO.
Because the cost is not the subscription. The cost is the leads you will lose quietly.
PICK THE RIGHT TOOL FOR YOUR TRADE AND YOUR STAGE
Most contractors pick software based on what a buddy uses, then wonder why it feels like a full-time job to manage the “system.” Here is the simple rule:
NEED DISPATCH & JOB COMPLETION?
YOU NEED FIELD SERVICE (FSM).
NEED MARKETING AUTOMATION & PIPELINE?
YOU NEED A REAL CRM.
DO LONGER PROJECTS & REMODELS?
YOU NEED A CONSTRUCTION SUITE.
COMMON CRM AND FIELD SERVICE OPTIONS (EXPANDED)
| TOOL TYPE | EXAMPLES | BEST FOR |
|---|---|---|
| Roofing-focused CRM | AccuLynx, JobNimbus, Roofr, ProLine | Roofing workflows: proposals, production, supplements, sales to install handoff |
| Construction and remodeling CRM + PM | JobTread, Buildertrend, CoConstruct, Houzz Pro, Buildxact | Remodelers/GCs/builders: estimating, change orders, job costing, client updates |
| All-in-one contractor suite | Contractor Foreman | Budget-friendly all-in-one for many trades |
| Marketing + CRM | HubSpot | Scaling marketing, automation, pipeline, lifecycle reporting |
| Field service platform (multi-trade, scaled ops) | ServiceTitan | Used across trades for dispatch, reporting, payments, and operational visibility |
| SMB scheduling and FSM | Housecall Pro, Jobber | Smaller teams needing structure from call to cash |
| Flexible FSM for growing teams | Zuper | Work orders, scheduling, dispatch, invoicing, customizable field workflows |
| Mid-market FSM options | ServiceFusion, FieldPulse, Kickserv | Scheduling, estimates, dispatch, basic reporting |
| Commercial service management | ServiceTrade, simPRO | Commercial service contractors needing tighter ops and reporting |
| Route-based recurring service | Service Autopilot, GorillaDesk | Lawn, cleaning, pressure washing, recurring routes and automation |
| Trade-specific add-ons | PaintScout (painters), PestPac (pest) | Estimating and recurring workflows built for niche trades |
| Call tracking and attribution | CallRail, WhatConverts | Lead source truth, keyword and campaign attribution |
THE 3 “MONEY STACKS” THAT ACTUALLY WORK
Stack 1. All-in-one FSM (simple, fast, clean)
Best when: you want fewer moving parts and your team needs scheduling and job completion today.
Common picks: Jobber, Housecall Pro, ServiceFusion, Workiz, FieldPulse.
Stack 2. CRM + FSM (marketing power + operational control)
Best when: you want automation, follow-up, and reporting that ties revenue back to marketing.
Common picks: HubSpot + (Jobber or Housecall Pro or Zuper)
This is the setup that stops “lead amnesia” and shows what is actually producing booked jobs.
Stack 3. Construction workflow suite (for longer jobs)
Best when: your jobs have phases, selections, change orders, job costing, and client updates.
Common picks: JobTread, Buildertrend, CoConstruct, Contractor Foreman.
“IF YOU DO THIS TRADE, START HERE” (FAST SHORT LIST)
Roofing
AccuLynx, JobNimbus, Roofr, ProLine
Pair with CallRail or WhatConverts for lead source truth.
Remodelers and GCs
JobTread, Buildertrend, CoConstruct, Contractor Foreman
Wins for change orders, job costing, and client updates.
Service Companies (HVAC, Plumbing, etc.)
ServiceTitan (scaled ops).
Stepping stones: Jobber, Housecall Pro, Zuper, ServiceFusion.
Painters
PaintScout (estimating)
Jobber or Housecall Pro for scheduling and job flow.
Recurring Routes
Service Autopilot, GorillaDesk, Jobber
Automates routes, reminders, and billing.
THE REAL GOAL (SO YOU STOP “CRM SHOPPING”)
The best CRM is the one that does these five things without drama:
- captures every lead and tags the source
- makes booking easy and visible
- forces follow-up until the lead says yes or no
- ties estimates to outcomes so you see ROI
- triggers reviews automatically after the job
Want this built using what you already have, without overcomplicating it?
SCHEDULE WITH LEVIThe KPI Scoreboard Contractors Should Actually Track
If your marketing partner cannot talk in KPIs that tie to revenue, you are basically paying for vibes. As a business owner, it's crucial to have clear business goals and a budget in place before engaging with a home services marketing agency, so you can effectively track and measure the right KPIs.
KPI Cheat Sheet (The Owner Version)
| KPI Identifier | What It Tells You | What To Fix If It’s Weak |
|---|---|---|
| CPL | Efficiency of lead creation | Targeting, offers, landing pages |
| Booked rate | Office performance + speed | Scripts, follow-up, response time |
| Close rate | Sales and trust strength | Proof, financing, estimate process |
| Cost per booked job | True acquisition cost | Tracking, conversion fixes |
| Review velocity | Long-term compounding power | Review system after every job |
| Response time | Whether you win the lead | Speed-to-lead system |
Want this scoreboard built into your tracking and CRM so it updates automatically?
REQUEST THE KPI SETUPEmail Marketing for Home Services
Email marketing is one of the most underrated weapons in the home services playbook. Not because it’s trendy, but because it’s yours. Ads get more expensive. Rankings move. Lead platforms change the rules. But your email list? That is a direct line to people who already know your name. In home services, staying top-of-mind is half the battle.
Why Email Works So Well
Most contractors treat email like a coupon cannon. Blast a discount. Hope someone bites. That is not the move. Email works because it builds a relationship with your target audience without begging for attention. It turns one-time jobs into:
Your cheapest leads come from people who already trust you. Past customers are easier to book, easier to close, and way more likely to refer.
Translation: Email turns “one and done” into “call you every time something breaks.”
What Great Email Marketing Looks Like
This is not “newsletter because we should.” This is strategic, simple, and useful.
1) Seasonal Maintenance Reminders
(that feel like a helpful heads-up)
- HVAC tune-ups before summer/winter
- Gutter cleanings before rain hits
- Pest prevention before season starts
- Roof check reminders before storms
You show up right before they realize they need you.
2) Proof Emails
(making them say “these guys are legit”)
- Before-and-after jobs
- Short project recaps
- Customer story highlights
- "Here’s what we found and fixed"
Not entertainment. Familiarity and trust.
3) Smart Offers
(not desperate discounts)
- Priority scheduling
- Bundle deals (tune-up + filter)
- Service plan invites
- Referral promos that don’t feel weird
The offer should feel like a benefit, not a bribe.
Segmentation: Stop Wasting Sends
Most email lists fail because they treat everyone like the same customer. A roofing customer is not an HVAC customer. A past repair client is not a replacement lead.
Segments that actually make sense:When messages match the customer, people actually open, click, and book.
Automation: Where Email Becomes a Lead Machine
This is the part contractors love because it feels like cheating. You do the setup once, then it keeps producing.
“Set it and win” automations we build:You stop relying on memory and sticky notes to create repeat business.
How Local Legends Delivers This
We can do email marketing for home services two ways, depending on how you want to run your business.
Option A: We set it up, you own it
Perfect for contractors who want control, but want it done correctly.
- Email platform setup
- List organization & segmentation
- Template design
- Automation buildout
- Content calendar
Owners who want the system built, then want their team to run it.
Option B: Ongoing management
Perfect for contractors who want it consistent without adding workload.
- Monthly/seasonal campaign planning
- Ongoing content writing & scheduling
- List hygiene & segmentation updates
- Performance review & optimization
- Tying email to promos & capacity
Owners who want results without adding one more thing to their plate.
Want email built as a real revenue channel?
BOOK A CALL WITH LEVI TO PICK YOUR SETUPImproving Customer Engagement in Home Services
Customer engagement is the secret weapon most home services companies ignore until their reviews stall and their leads get expensive.
Here’s the truth: In home services, you are not just selling a repair, a replacement, or a remodel. You are selling certainty.
Homeowners are stressed, skeptical, and usually one bad contractor story away from assuming you are going to be a nightmare. The companies that win are the ones that make customers feel heard, informed, respected, and taken care of.
Better Reviews
Higher Close Rates
More Referrals
Repeat Business
Customer Engagement Is Marketing
A lot of contractors think marketing is only “SEO and ads.” No. Marketing is what happens when:
- a homeowner calls and actually gets a human
- they receive a clear next step
- they get updates without chasing you
- the job is clean & crew is respectful
- the follow-up is professional
- the review request feels natural
The engagement moment homeowners remember
Not your logo. Not your slogan. They remember: Did you respond fast? Did you communicate clearly? Did you respect their home? Did you do what you said you would do?
Every great engagement moment becomes a review, a referral, and proof content that powers your next 50 leads.
Social Media Platforms You'll Actually Use
Social media is not just “posting.” It is trust at scale. Homeowners use social the same way they use reviews: to decide if you are real.
Facebook Trust Machine
Where homeowners quietly validate you. Win with:
- quick water-saving tips
- “what to do if...” posts
- short job clips & before/afters
- helpful comment replies
Instagram Professionalism
Sells professionalism fast. Focus on:
- Short job clips
- Clean installs
- Team shots
- Walkthroughs
Nextdoor Credibility
Homeowners trust neighbors. If your brand shows up here with proof and recommendations, it prints trust.
// THE GOAL ON SOCIAL:You are not trying to be famous. You are trying to be familiar.
How Engagement Drives Outcomes
Customer engagement is how you earn the right outcomes, not just hope for them. When customers feel taken care of, they are more likely to:
- leave positive reviews
- refer friends and neighbors
- come back for maintenance
- defend your brand to others
The easiest review strategy is not a trick
It is timing and ease. Ask when the customer is happiest. Make it easy with one link. Follow up once like a professional.
If you make a customer chase you for updates, do not be shocked when they ignore your review request.
Enhancing Customer Experience (CX) for Contractors
You can have the best marketing in the world… and still lose if your experience creates bad reviews and cancellations.
Customer experience is not a “soft skill.” It is a profit system. If the experience is smooth and stress-free, everything gets easier.
Book Faster
Close Higher
Reputation Compounds
CPL Drops
What Great CX Looks Like In Real Life
Homeowners do not want fancy. They want clear.
Before the Job
Set expectations and reduce anxiety.
- confirm the appointment
- explain what will happen
- give a time window & show up inside it
- make it easy to ask questions
Less likely to cancel, more likely to trust your price.
During the Job
Professionalism is the brand.
- communicate clearly
- take photos and document
- keep the job site clean
- treat the home like it matters
Clean work creates clean reviews.
After the Job
The follow-up makes the review happen.
- recap what was done
- share photos when relevant
- give simple care instructions
- ask for review the right way
This is where the referral engine is born.
Using Technology for Premium Feel
You do not need fancy software to be professional. But the right tools make you feel organized and modern.
Customer portals and project updates (without chaos)
A secure portal helps homeowners feel confident. They can:
- see milestones
- upload documents
- approve changes
- communicate clearly
- make payments without friction
Project management and documentation
Using tools like CompanyCam doesn't just help operations. It creates proof assets that improve your marketing across the entire funnel.
The Flywheel: The Compounding Engine
This is the goal. Great experience creates positive reviews, referrals, repeat business, and stronger trust signals online.
GREAT EXPERIENCE
REVIEWS & REFERRALS
TRUST SIGNALS
LOWER COST PER LEAD
And you start winning your market without needing to “outspend” everyone.
Want this flywheel built into your business so it runs year-round?
BOOK A CALL WITH LEVI & MAP IT STEP-BY-STEP
MARKETING REPORTS SO GOOD, YOU'D THINK NASA BUILT YOUR MARKETING PLAN
AND WHEN YOU ASKED WHAT'S GOING ON?
You got:
- Vague Answers
- Blame Games
- "SEO takes time..."
- "We're optimizing your funnel..."
MEANWHILE...
- Your phone wasn't ringing
- Your crew wasn't working
- Your business felt stuck--like you were running in place while someone else cashed the check
and at the end of the day... the only numbers that matter are?
leads. booked. sold
This is the exact B.S. I went through 15 years ago myself--and why i built Local Legends.
HERE'S WHY I STARTED LOCAL LEGENDS
I WAS IN YOUR BOOTS
I built my home service business from the ground up. No trust fund. No safety net. Just long days, hard jobs, and doing right by customers.
When I hit a ceiling and needed to grow, I did what most contractors do:
I looked for help. I hired a marketing company.
Big mistake!
THE FIRST MARKETER
They took my money...and ghosted me. No website. No Leads. I knocked doors that entire season.
THE SECOND MARKETER
They built a site this time. And yeah-it was sexy. Looked better than a lambo. No rank! No Leads! No Appointments!
SO I DID WHAT MOST CONTRACTORS DON'T HAVE TIME TO DO...
I LEARNED MARKETING
I learned the game myself.
- I studied what actually works for local businesses
- I reverse-engineered how Google ranks GMB listings
- I learned how to run ads that generate jobs — not just “clicks”
- I tracked every dollar like my business depended on it — because it did
Then I built a system that works.
- Not for online coaches.
- Not for tech bros.
- Not for dropshippers.
I BUILT A MARKETING SYSTEM THAT WORKS FOR HOME SERVICE CONTRACTORS
REAL MARKETING FOR REAL CONTRACTORS WHO ARE DONE GETTING BURNED
LOCAL LEGENDS IS CHANGING THE WAY YOU SEE MARKETING
NO FLUFF | NO 12-MONTH CONTRACTS | NO RETAINERS
Just honest, accountable, lead-focused marketing designed to:
- Get your phone ringing
- Keep your crew booked out
- And help you scale — without gambling on guesswork or gurus
NOT JUST A SERVICE -A SYSTEM THAT MEETS YOU WHERE YOU ARE
6 HOME SERIVCE MARKETING PROGRAMS THAT GROW WITH YOU
We didn’t just slap together a course or toss out ad packages. We built a stack of 7 proven systems — designed to meet home service pros at any stage of growth. From DIY to DFY, every offer comes with our full marketing course included.
Why? Because whether you want to do it yourself or have us run the whole thing — we want you to understand how it works. Hell, our goal is to work ourselves out of a job. Because when you win, we win.
You pick your path:
👉 Learn it and take control.👈 👉 Or let us do it for you.👈
Either way… you finally win.
THE FORK IN THE ROAD
OPTION A
Keep gambling $3,000+/ month on someone's cousin, a fiverr guru, or a bloated "marketing agency" that send reports instead of results.
OPTION B
Get your phone ringing, puts you on the map, brings in quality leads, fills your calendar with appointments, boosts your revenue, and puts you back in control-no more guessing, waiting, or hoping.
only scroll down if you want real growth
MARKETING FOR EVERYONE
CHOOSE YOUR PLAN
Founding Member Offer: First 50 Only — Get Lifetime Access to Local Legends Academy for a one-time payment of just $999! No monthly fees. No renewals. Ever."
TOP PICK
COURSE + LEVI
Everything in Just The Course
Google Guaranteed / Google Screened Setup + optimization + training
Two 35-min 1:1 strategy calls every month w/ Levi
1st month audit & game plan
Learn your data
3x/month group calls w/ Q & A calls with Levi (45 min each) — ask anything, get answers
Levi will send emails, texts, messages to keep you motivated and on track
5% discount on future services (backlinks, proprietary map embed, and other one off services)
$5,000/ mo.
Full marketing course
One 35-min 1:1 strategy every month w/ Levi
3x/month group calls w/ Q & A calls with Levi (45 min each) — ask anything, get answers
Google Guaranteed / Google Screened Setup + optimization + training
PPC ads management for google, bing, facebook (up to $15k/mo ad spend - 10% of ad budget after)
Local SEO (google maps, citations, on-page, local legends map embed, etc.)
2-6 Backlink/Guest Post a month
1 PR in month 1
70+ Citations Month 1
Email + Text Automations (not including text fees)
- 5/mo GBP posts
- 5/mo social post to 3 accounts
- 3/mo blogs
THE ROOKIE
$8,950/ mo.
HALL OF FAME
Full marketing course
Two 35-min 1:1 strategy every month w/ Levi
3x/month group calls w/ Q & A calls with Levi (45 min each) — ask anything, get answers
Google Guaranteed / Google Screened Setup + optimization + training
PPC ads management for google, bing, facebook (up to $40k/mo ad spend - 10% of ad budget after)
Local SEO (google maps, citations, on-page, local legends map embed, etc.)
8-14 Backlink/Guest Post a month
1 PR quarterly
70+ Citations Month 1
Email + Text Automations (not including text fees)
- 12/mo GBP posts
- 12/mo social post to 3 accounts
- 10/mo blogs
MARKETING EXTRA'S
WEBSITE
$3,999 ONE-TIME
Built to convert, rank, and scale.
Full Build
- Home Page, 10 Service, 5 Product, About Us, 1 Location, 20 Service Area, 5 Blogs, Financing
On Page SEO
Technical SEO
1mo access to the full course
SEO SERVICES
Putting You On The Map!
We use schema markup generator, and many other tools that will get you ahead of your competition.
Local Map SEO Backlinks/Guest Posts
$479/mo population under 200,000
$710/mo population under 200,000 to 500,000
$1299/mo population under 500,000+
Local Map Domination
$675/mo (strategic pr releases, high quality guest posts)
Proprietary Map Embed
$259/mo Autoposts to your website and Google Maps.
**Boost rankings
PR Services
$875 one time
- 400 premium news sites
Backlinks
$1,650/mo 6 backlinks
$2,650/mo 12 backlinks
$3,650/mo 18 backlinks
BUILT TO RANK. DESIGNED TO DOMINATE.
TURN YOUR MARKETING INTO A LEAD-GENERATING MACHINE
TESTIMONIALS
this could be you!
Levi has been absolutely outstanding to work with over the years. His creativity, responsiveness, and deep understanding of our marketing strategy, in the home improvement arena, have made a huge impact on our marketing model. Levi takes the time to understand our goals and always delivers high-quality advice which ultimately moves our needle. We are blessed to have his consulting services.
Brad Beldon
Roofing Contractor
Digital Marketing That Will Take Over Your City
LOCAL DOMINATION STARTS HERE
Our digital marketing strategies are built to make your business the go-to name in your local market. From SEO to social media, we create custom plans to elevate your online presence.
Dominate Your MarketLet's Chat About Your Specific Needs
Every local business deserves to be legendary. At Local Legends, we create custom growth strategies that put YOU on the map. No fluff, no BS—just real results that turn your business into the go-to name in your city. Ready to dominate your market and create your own success story? Let's make it happen.
Schedule Your Meet