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WE’RE LOCAL LEGENDS MARKETING

YOUR DIGITAL MARKETING AGENCY

Local Legends Marketing is a digital marketing company that builds growth systems for contractors in roofing, HVAC, concrete, asphalt paving, fencing, and remodeling.

You are not losing because you are a bad contractor. You are losing because the market is noisy, homeowners are skeptical, and the businesses that look the most trustworthy get the call first.

25,000+ Appointments Generated
$30M+ Revenue Influenced

Local Legends Marketing changes that equation by making you the obvious choice in every zip code you serve. Digital marketing allows businesses to reach a wider customer base with less effort and is more cost-efficient than traditional marketing channels like TV and print media.

OMNI-CHANNEL MARKETING

We blend powerful tools into one system to drive growth in a competitive marketplace:

  • Service Website Design
  • SEO + Local SEO
  • AI SEO
  • Google Business Profile
  • Google Ads
  • Google Local Service Ads
  • Bing Ads
  • Facebook Ads
  • Social Media Mgmt
  • Review Management
Not a pile of disconnected services. One engine built to generate leads, book appointments, and sell jobs.
[ Show Me How This System Works ]
GROWTH_OPS_DASHBOARD.exe

Weekly Meet

Weekly PM review: what shipped, what’s next, what’s blocked, and what’s winning to keep momentum.

Foundation + Future

We build it right, then test and optimize nonstop so you dominate as algorithms change.

Partner Mode

Clear priorities, execution, and collaboration. We win together, not just “run marketing.”

HOME SERVICES MARKETING AGENCY FOR CONTRACTORS Local Legends Marketing dashboard showing growth metrics.
STATUS: ENGAGED DATA_STREAM_ACTIVE

THIS COULD BE YOU

What Customers Say About Local Legends Marketing

Kyle Scott CEO Roofing Company Video Testimonial
WATCH RECORDING

Kyle Scott

CEO, Roofing Company

Brad Beldon CEO of Roofing Company
"Levi has been absolutely outstanding to work with over the years... His creativity, responsiveness, and deep understanding of our marketing strategy have made a huge impact."

Brad Beldon

CEO, Roofing Company

Jim Dodson CEO of Roofing Company Video Testimonial
WATCH RECORDING

Jim Dodson

CEO, Roofing Company

Race Allen CEO Precision Restoration of Texas Video Testimonial
WATCH RECORDING

Race Allen

CEO, Precision Restoration of Texas

TABLE OF CONTENTS

Learn about digital marketing and what to look for when hiring an agency

Navigate the guide below to find exactly what you need to know about growing your business online with Local Legends Marketing.

What Is a Digital Marketing Agency and Why Does It Matter for Contractors?

A digital marketing agency is a company that helps businesses promote their products or services online. They use digital channels and strategies to reach target audiences, generate leads, and drive sales.

DIGITAL MARKETING AGENCY

Turning “near me” searches
Into Phone Calls
Into Booked Estimates
Into Sold Jobs.

Digital marketing campaigns are planned, executed, and measured to achieve specific marketing goals, such as increasing revenue, building brand awareness, or improving customer retention.

How Digital Marketing Works In The Real World

Think about how many different ways businesses try to get your attention online. From the ads you see on social media to the websites that pop up first in your search results, that is the work of digital marketing.

THE HYBRID STACK

And this is not an either-or with offline marketing. Yard signs, truck wraps, door hangers, flyers, and referrals still work. In most markets, the winners stack both.

Digital marketing simply lets you amplify what is already working, target with precision, and measure what is turning into real booked work. It also allows for wider reach and clearer performance data, so you can continuously improve what you spend and where you show up.

Why Contractors Benefit More

Contractors win or lose based on speed , trust , and visibility.

Homeowners do not spend weeks researching. They search, scan, and call the company that looks like the safest choice fast.

The Bottom Line: That is why digital marketing matters for contractors. It is built for the exact moment homeowners make a decision, and it supports the real-world marketing you already do by making sure people can find you, trust you, and reach you instantly.

Digital Marketing // THE GROWTH FRAMEWORK

TOP FUNNEL:
VISIBILITY

FLIP FOR INTEL

TOFU

Show up when homeowners start searching, scrolling, and comparing.

MID FUNNEL:
TRUST

FLIP FOR INTEL

MOFU

Build confidence with reviews, proof, and a website that answers questions and removes doubt.

BOTTOM FUNNEL:
BOOKED WORK

FLIP FOR INTEL

BOFU

Convert demand into scheduled estimates and closed jobs, not just form fills.

What Separates a Real Digital Marketing Firm From a Report Factory

Now imagine all of that effort tracked back to jobs your crew completed and revenue that hit your bank account. That is what separates a real digital marketing firm from one that only sends reports.

Digital marketing provides measurable results through analytics, allowing businesses to track progress toward goals and refine strategies. It also aligns with business goals and enables hyper-targeting based on interests, behaviors, and demographics.

The Only Marketing Scoreboard That Matters

The difference between a great agency and a wasted retainer is simple: do they measure what matters to you?

THE REPORT FACTORY
  • Not traffic.
  • Not impressions.
RESULT: WASTED RETAINER
VS
THE LEGENDS STANDARD
  • Booked appointments.
  • Sold jobs.
  • Revenue.
RESULT: TRUCKS ON THE ROAD
That is the standard Local Legends Marketing holds itself to because that is the only standard that keeps trucks on the road.

READY TO UPGRADE YOUR SCOREBOARD?

Stop settling for vanity metrics. Get a marketing system built to generate booked work and tracked revenue.

[ BUILD MY GROWTH ENGINE ]

CORE DIGITAL MARKETING SERVICES AND WHAT THEY DO FOR CONTRACTORS

Digital marketing leverages various online channels and digital platforms, including online advertising, to reach potential customers and drive business growth.

ACTIVE SERVICE PROTOCOLS

Search Engine Optimization (SEO)

Optimizing your website content and technical structure so you rank higher when homeowners search for your services. Includes Local SEO, AI SEO, Google Business Profile, citations, and backlinks.

Technical SEO Services

Fixing crawl, indexing, speed, Core Web Vitals, schema, internal linking, and site structure so Google can understand and trust your site.

On Page SEO Services

Improving service pages, headings, metadata, images, and keyword coverage so each page ranks and converts for the right searches.

Content Marketing Services

Building valuable content that answers the questions homeowners ask before they hire. Service pages, project showcases, and FAQ content that earns trust.

Link Building Services

Earning authority with high-quality links and local citations that strengthen rankings and map visibility over time.

Google Business Profile Management

Full optimization with category tuning, photo strategy, posting cadence, Q&A management, and service area precision to dominate the map pack.

Local Service Ads Management

Placing your business above all other search results with the Google Guaranteed badge. You pay per lead, not per click.

Google Ads Management

Managing paid campaigns for high-intent searches. Every click is tracked to a lead. Every lead is tracked to a booked job.

PPC Advertising Services

Building and optimizing paid search campaigns across Google Ads and Bing Ads to control spend, improve lead quality, and scale what closes.

Facebook Ads Management

Reaching homeowners in your market, building demand, and capturing leads with targeting, creative testing, and conversion tracking.

Social Media Advertising Services

Running paid social campaigns across platforms to drive awareness, retarget visitors, and generate demand that turns into booked work.

YouTube Advertising Services

Showing proof-based video ads to homeowners and retargeting site visitors to increase trust and conversion rates.

Retargeting Services

Following up with homeowners who visited your site, clicked an ad, or opened a form but did not book yet.

Geofencing Marketing

Targeting specific geographic areas with ads, including neighborhoods, competitor zones, job sites, and local events.

Nextdoor Advertising

Reaching homeowners on Nextdoor with neighborhood-targeted ads and trust-first messaging.

Online Reputation Management

Monitoring your reputation, managing reviews and listings, and protecting the trust signals that drive conversion.

Review Management

Automating review requests after completed jobs, monitoring Google, and responding strategically to build trust that compounds.

Web Design Services

Fast, mobile-first contractor websites engineered to convert. Not art projects. Conversion systems that turn visitors into calls.

Landing Page Design

Building focused pages for specific services and offers that improve conversion rate and lead quality.

Conversion Rate Optimization

Improving the website and funnel so more traffic turns into calls, form fills, and booked appointments.

Social Media Management Services

Managing your organic presence with consistent posting, proof content, and brand trust that supports ads and search.

Email Marketing Services

Nurturing past customers and unconverted leads through automated sequences that keep your business top of mind.

Marketing Analytics Services

Building tracking and reporting that ties campaigns to calls, appointments, sold jobs, revenue, and cost per acquisition.

Lead Generation Services

Creating predictable inbound lead flow using search, maps, paid ads, and conversion systems tied to booked appointments.

AI Marketing Services

Using AI-driven content, targeting, and optimization to scale production, improve speed, and expand coverage intelligently.

Fractional CMO Services

Senior strategy leadership, prioritization, and weekly scoreboards so execution stays aligned to revenue goals.

Strategic Marketing

The plan, positioning, messaging, and system design that makes every channel work together instead of competing.

CHANNELS DO NOT BUILD A BUSINESS. A SYSTEM DOES.

These are the core online channels and digital platforms used in digital marketing. But channels alone do not build a business. What builds a business is a system that connects all of them to one scoreboard where you can see leads, appointments, sold jobs, revenue, and cost per acquisition in one place every single week.

Digital marketing strategies can be tailored to fit any budget, making them accessible for businesses of all sizes.

[ CHECK OUT ALL OUR MARKETING SERVICES ]

WHY MOST DIGITAL MARKETING SERVICES FAIL HOME SERVICE BUSINESSES

You signed up with an agency. Maybe a big one with award badges, or a local shop promising the world in 90 days. For a few months, you got reports. Charts went up. Somebody said the word “impressions” a lot.

But your calendar did not fill up. Your cost per lead kept climbing. Your office was chasing bad leads.

You started wondering if the whole thing was just an expensive experiment with no real outcome.

DIAGNOSIS: OPERATIONAL DISCONNECT

You are not alone. The reason most online marketing companies fail contractors is straightforward: they do not understand how your business operates.

// They apply generic e-commerce tactics to a high-ticket, local service reality.

FIVE CRITICAL FAILURE POINTS DETECTED

1. They Sell Deliverables, Not Systems

A lot of “SEO” is just activity. Running a scan, tweaking technical items, and generic blogs. Real SEO is foundation and process. When it fails, it's broken ownership across the whole program.

2. They Optimize Vanity Metrics

Charts go up, revenue does not. You cannot pay crews with impressions. If they aren't tracking qualified leads, sold jobs, and cost per acquisition, you are flying blind.

3. Google Ads as a "Spend Machine"

Spam calls, junk leads, and wasted budget. Running traffic you didn't ask for (like Search Partners) produces low-quality leads. Percentage-of-spend models disincentivize cutting waste.

4. Ignoring Click Fraud & Spam

Competitors and bots pollute your data and inflate costs. You need active defenses: tighter targeting, exclusions, and click fraud protection tools.

5. Treating GBP Like a Checkbox

GBP isn't just for stock photos. Trust signals come from real jobsite photos, real crews, and consistent authentic updates that follow Google's quality guidance.

MISSION PROTOCOL: WHAT AN EFFECTIVE STRATEGY LOOKS LIKE

An effective strategy ensures all channels support the same goal: delivering a consistent experience to your customers and scaling efficiently while reducing internal complexity.

THE CONTRACTOR VERSION OF “EFFECTIVE”

REAL SEO FOUNDATION

  • Technical Health
  • On-Page Intent
  • Local Citations & Authority

QUALITY-FIRST ADS

  • Controlled Networks
  • Spam Protection
  • Conversion Quality Feedback Loops

GBP AS YOUR STOREFRONT

  • Real Job Photos
  • Real Social Proof
  • Consistent Trust Updates

DATA THAT TELLS THE TRUTH

  • Calls & Appointments
  • Close Rate & Revenue
  • Cost Per Booked Job

That is the difference.
Marketing is not deliverables. Marketing is a system and a process, measured by booked work and revenue.

STOP FUNDING FAILURE. START BUILDING A SYSTEM.

Break the cycle of wasted budget and vanity metrics. Get a marketing strategy built for contractors who need revenue, not reports.

[ AUDIT MY CURRENT STRATEGY ]

THE 3 R’S ARE THE 3 PILLARS: REVIEWS, RADIUS, RESPONSE RATE

After generating over 25,000 appointments for home service contractors, we reduced winning digital marketing to three pillars. They are the same three levers that decide who gets the call in competitive markets.

TACTICAL FRAMEWORK PROTOCOL

PILLAR 01: REVIEWS
Do homeowners believe you are the right call?
What Powers It:

Review Management, GBP optimization, website design, content marketing, social proof, brand consistency

GOOGLE SIGNALS STRENGTHENED

E-E-A-T: Experience + Trust.
HEART: Helpful proof, real experience, trust signals

PILLAR 02: RADIUS
Can homeowners actually find you in the areas you want to win?
What Powers It:

Local SEO, AI SEO, Google Business Profile, Google Ads, Bing Ads, Local Service Ads, Facebook Ads

GOOGLE SIGNALS STRENGTHENED

E-E-A-T: Relevance + Authority by location.
HEART: Relevance to intent and service area

PILLAR 03: RESPONSE RATE
Can your team respond before the competition?
What Powers It:

Call tracking, lead routing, CRM integration, appointment automation, speed-to-lead monitoring

GOOGLE SIGNALS STRENGTHENED

E-E-A-T: Trust through reliability.
HEART: Helpful responsiveness, reduced friction, better outcomes

Tracking key performance indicators (KPIs) for each R is crucial for understanding what is working and what needs improvement. Digital marketing is highly trackable and measurable, enabling you to continuously optimize based on real data.

When all three are locked in, your phone rings with qualified homeowners who already trust your brand. When one is broken, the whole system leaks. We start by diagnosing the leak.

HOW THE 3 R'S BOOST YOUR STRATEGY: THE SYSTEM LOOP

Google is prioritizing trust and responsiveness as the differentiators in crowded markets. That is why the 3 R’s matter. They directly support what Google is trying to rank and what homeowners are trying to avoid.

Reviews → Trust → Higher Conversions

Fresh, consistent reviews build credibility fast. That credibility increases clicks, calls, and booked appointments because homeowners feel safe choosing you.

Radius → Visibility → Better Leads

Tightening your service area protects close rates. Expanding into the right suburbs increases volume without fighting the hardest competition zones.

Response Rate → Speed → More Jobs Won

Fast pickup and follow-up wins the job. It also protects your ad spend by converting more of the demand you already paid to generate.

THE REVENUE SYSTEM

When you run the 3 R’s together, E-E-A-T and HEART stop being “SEO concepts” and become a revenue system that makes you the obvious choice.

IS YOUR MARKETING BUILT ON THESE PILLARS? FIND OUT NOW.

Don't let a broken pillar leak revenue. Get a free analysis of your current Reviews, Radius, and Response Rate to see exactly where you are losing qualified jobs to competitors.

[ INITIATE 3 R'S STRATEGY AUDIT ]

WE ARE LOCAL LEGENDS MARKETING

Local Legends Marketing founder working on laptop in a home service setting, representing the connection between trades and digital strategy.
FOUNDER PROTOCOL: BOOTS ON THE GROUND

I WAS IN YOUR BOOTS

I built my home service business from the ground up. No trust fund. No safety net. Just long days, hard jobs, and doing right by customers. When I hit a ceiling and needed to grow, I did what most contractors do. I looked for help. I hired a marketing company.

I GOT BURNED BY “MARKETING”

The Ghost Marketer

The first marketer took my money and ghosted me. No website. No leads. I knocked doors that entire season just to survive.

The Pretty Website Marketer

The second one built a site. It looked incredible. But it did not rank. No leads. No appointments. Just a beautiful website collecting dust.

SO I LEARNED DIGITAL MARKETING

I did what most contractors do not have time to do. I learned marketing. I studied what actually works for local businesses. I reverse-engineered how Google ranks local listings. I learned how to run ads that generate jobs, not just clicks. I tracked every dollar like my business depended on it. Because it did.

THE LOCAL LEGENDS DIGITAL MARKETING SYSTEM

BUILT FOR THE TRADES, NOT FOR THEORY

Then I built a system that works. Not for online coaches. Not for tech companies. Not for e-commerce brands. A marketing system that works for home service contractors who are done getting burned.

THE PROMISE

That system became Local Legends Marketing. And the promise has not changed since day one: honest, accountable, lead-focused digital marketing designed to get your phone ringing, keep your crew booked out, and help you scale without gambling on guesswork.

[ LEARN MORE ABOUT OUR SYSTEM ]

HOW THE BEST BUILD A GROWTH SYSTEM

We do not hand you a menu. We build a system that compounds over time. A strong digital strategy leveraging automation to streamline tasks is how contractors go from inconsistent leads to predictable, scalable growth.

THE GROWTH LOOP PROTOCOL

Marketing is not "set it and forget it." The winners build a system where everything supports the same scoreboard, and the process runs in a continuous loop.

PHASE 01: BUILD

(Months 1–2)

We build systems that turn search traffic into booked jobs. Website, tracking, paid campaigns, and review engine are installed and connected from the start.

  • FOUNDATION + TRACKING
  • DEMAND CAPTURE (ADS)
  • LOCAL PRESENCE (GBP)

PHASE 02: STACK

(Starts Month 2 & Never Stops)

We stack proof and brand so the next lead costs less. Your brand stops being a logo and becomes a professionalism system that shows up everywhere.

  • PROOF THAT COMPOUNDS
  • AUTHORITY + COVERAGE (SEO)
  • RETARGETING ADS

PHASE 03: DOMINATE

(Market Ownership)

You become the contractor that feels established, trustworthy, and everywhere. Homeowners pick you before the quote even happens.

  • WIN THE MAP PACK
  • CONTROL LEAD QUALITY
  • BECOME THE DEFAULT CHOICE

PHASE 04: TEST

(Then Back To Build)

Markets change. We test new channels, offers, and angles, then feed the winners back into the system to stay ahead.

  • NEW DEMAND SOURCES (TikTok/YT)
  • NEW CONVERSION PLAYS
  • NEW DISTRIBUTION
FULL CIRCLE SYSTEM

FULL SERVICES STACK READOUT

SERVICE PROTOCOL BEST FOR WHAT WE BUILD IMPROVES
Website Design Outdated or slow sites Mobile-first sites built to convert Conversion rate, trust, speed
SEO + Local SEO Owning your zip code Content, citations, backlinks, technical Map ranking, organic leads
AI SEO + AEO Future-proof visibility AI-optimized content & structured data Next-gen search positioning
Google Ads (PPC) Need leads this week Search, Display, P-Max + tracking Immediate volume, CPL control
Bing Ads Untapped search traffic Native campaigns for Edge/Outlook Lower CPCs, new channels
Local Service Ads Google Guaranteed trust LSA setup, optimization, dispute recovery Top-of-SERP, pay per lead
Facebook Ads Brand + Retargeting Awareness + lead gen + pipeline breadth Retargeting ROI
Review Management More and better reviews Automated requests, response management Star rating, review velocity
Google Business Profile Local visibility Full optimization, photos, Q&A Map pack calls, local actions

DEPLOYMENT PROTOCOL: FIRST 30 DAYS

We move fast. No three-month “onboarding.” If your site doesn't need a full overhaul, here is the mission timeline.

WK 01

LAUNCH PAID + BUILD BOOKING FOUNDATION

Fast wins first, then stack. Launch Google Ads, high-converting landing pages, and configure LSAs. Build location page if missing. Start review momentum. Team training call.

WK 02

SERVICE AREA BUILD + GBP OPTIMIZATION

Local relevance goes live. Start building service area pages. Optimize GBP. Collect jobsite photos. Implement review strategy (Target: 5+ reviews/week if doing 10 jobs).

WK 03

KNEE DEEP IN BUILDING + BRAND SUPPORT

System compounding begins. Ongoing Ads/LSA optimization and quality control. Add branding ads for retargeting. Continue building area pages and proof assets.

WK 04

CORE PAGES DONE + READY TO SCALE

Foundation secured. Key service area and home pages fully optimized. Build power pages for major cities. Ready for authority building (citations/backlinks).

FIND OUT EXACTLY WHERE YOUR SYSTEM IS LEAKING REVENUE

[ RUN MY FREE GROWTH AUDIT ]

WHY TESTING AND LEARNING WINS LONG-TERM

A winning digital marketing strategy today means using multiple digital marketing channels, but the real edge isn't just showing up. It's relentless testing, learning, and adapting faster than the market.

ACTIVE DATA PROTOCOL

WHAT TO LOOK FOR IN A DIGITAL MARKETING AGENCY

You don't need report-senders. You need a tactical team that:

  • Lives in the data, not just reports it monthly.
  • Tests new angles, new channels, and new offers constantly.
  • Is active in masterminds and elite marketing groups.
  • Adjusts fast when platforms and algorithms change.
  • Can explain exactly what is happening, what it means, and what we do next.

THE BOTTOM LINE PROTOCOL

Contractors who embrace these trends and invest in a multi-channel approach are the ones who will drive traffic, generate qualified leads, and build a brand that dominates a crowded market.

CONTRACTORS WHO CHOOSE AN AGENCY THAT IS ALWAYS STUDYING AND TESTING WILL STAY AHEAD WHILE EVERYONE ELSE PLAYS CATCH-UP.

THE CEO COMMAND CONSOLE: TIED TO REVENUE

Clicks do not pay the bills. Sold jobs do. This is the operating philosophy behind every campaign we build. We obsess over the numbers that show up on your P&L statement.

EXECUTIVE COMMAND CONSOLE // WEEKLY REPORT
● LIVE DATA FEED active

WEEKLY FINANCIAL & OPERATIONAL SCORECARD

Complete visibility into your growth engine's mechanics. Know what's working, how it's calculated, and why it matters to your bottom line.

METRIC PROTOCOL THE TACTICAL EQUATION INTEL BRIEF (WHAT IT TELLS YOU) IMPACT (WHY IT MATTERS)
CORE FINANCIALS (FUEL & OUTPUT)
Total Spend Sum(Ad Spend + Agency Fees) Total marketing investment this week. Controls profitability baseline.
Total Revenue Sum(Sold Job Invoices) Total top-line income generated from marketing. Top-line growth fuel.
Gross Profit (Revenue - COGS/Labor/Materials) The actual money the business keeps after doing the work. True sustainability & scalability.
PIPELINE VELOCITY
Raw Leads Count(Calls + Forms + Chats) Total top-of-funnel volume from all channels. Market demand indicator.
Qualified Leads (QL) (Raw Leads - Spam/Bad Fit) Real sales opportunities matching your ideal customer profile. Separates noise from revenue opportunity.
Sold Jobs Count(Signed Contracts) Jobs closed and contracted this week. The number that pays the bills.
EFFICIENCY RATIOS (THE COST OF SPEED)
Cost Per Lead (CPL) Total Spend / Raw Leads How expensive is it to generate raw demand? Baseline channel efficiency.
Cost Per Qualified Lead (CPQL) Total Spend / Qualified Leads The real cost of buying a genuine sales opportunity. True marketing performance metric.
Customer Acquisition Cost (CAC) Total Spend / Sold Jobs How much it costs to buy a new paying customer. Dictates your profit margins.
Return on Ad Spend (ROAS) Revenue / Ad Spend How much revenue is returned for every $1 put into ads. Instant scalability indicator.
PERFORMANCE FRICTION POINTS
Booking Rate (Appointments Set / Raw Leads) * 100 CSR/Office intake performance and lead handling speed. Identifies fumbled handoffs at the first call.
Close Rate (Sold Jobs / Appointments Ran) * 100 Sales team effectiveness in the home. Revenue realization percentage.
ADVANCED HEALTH & BRAND SIGNALS
Branded Search Lift (Current Month Brand Searches vs Last Month) Are more people specifically typing your company name into Google? The ultimate measure of growing brand dominance.
Lost Impression Share (Budget) Google Ads Metric (%) The percentage of times your ads didn't show because budget ran out. Literal money left on the table. Immediate scaling opportunity.
GBP Actions Sum(Calls + Directions + Website Clicks) Local organic demand signals from Google Maps. High-intent, free lead volume.
Marketing % of Revenue (Total Marketing Spend / Total Revenue) * 100 How much of the pie goes back into feeding growth? Overall business health ratio (Target: usually 5-10%).

SYSTEM INTEGRITY CHECK

Most contractors cannot calculate these numbers because their tracking is broken. Find out if yours is.

[ RUN MY FREE DATA INTEGRITY AUDIT ]

DIGITAL MARKETING ANALYTICS THAT CONNECT TO BOOKED REVENUE

One of the biggest gaps we see when contractors leave other agencies is broken tracking. They spend thousands per month and cannot tell you which channel produced which lead. That is not marketing. That is gambling.

LOCAL LEGENDS MARKETING BUILDS TRACKING INTO EVERY CAMPAIGN FROM DAY ONE.

ACTIVE CHANNEL TRACKING & DIAGNOSTICS PROTOCOL

CHANNEL SOURCE HOW WE TRACK IT KPIs REPORTED DIAGNOSTICS MONITORED
Google Ads Call tracking, form tags, conversion imports CPL, CPQL, Cost per booked job, ROAS Impression share, search terms, CTR, CPC
Google LSAs LSA dashboard, call recording, dispute log CPL, Quality rate, Dispute wins Ranking, budget pacing, lead quality
SEO + Local Rank tracking, GBP insights, call attribution Organic leads, GBP actions, Map rank Keyword movement, citations, coverage
Facebook Ads Pixel tracking, UTMs, lead tracking CPL, Lead-to-booked, ROAS Audience performance, frequency, creative
Bing Ads UET tag, conversion tracking CPL, conversion rate, Cost per booked Impression share, CTR, CPC

CALL TRACKING AND CRM SOURCE TRUTH

We use call tracking tools like CallRail to record, attribute, and classify calls so you can see what actually converts. Then we wire that source data into your CRM and pipeline so every lead carries context from first touch to sold job. If needed, we can also help set up speed-to-lead and review workflows using platforms like Hatch, Avoca, and similar tools so leads get handled fast and your reputation keeps compounding.

THE CONTRACTOR TECH STACK WE BUILD AROUND

Clicks do not pay bills. Booked work does. That is why your CRM, job system, and accounting cannot be random tools that do not talk to each other. We build your stack around software contractors actually use, then connect it to dashboards that show what is working and where the leaks are.

ROOFING-FIRST PLATFORMS
  • ProLine, JobNimbus, AccuLynx, Roofr, iRoofing, Rooflink, Leap
  • SRS and Beacon platforms and quoting add-ons
HVAC & HOME SERVICE CRM
  • ServiceTitan, Housecall Pro, FieldEdge, Service Fusion, Jobber, ServiceTrade, Successware, Commusoft
GC & REMODEL MANAGEMENT
  • Procore, Buildertrend, CoConstruct, Autodesk Construction Cloud, RedTeam
  • CMiC, Jonas Construction, Viewpoint Vista, Oracle Aconex
AFFORDABLE ALL-IN-ONE SUITES
  • Contractor Foreman, FieldPulse, Kickserv, RazorSync, ServiceM8, mHelpDesk
ENTERPRISE FIELD SERVICE
  • Zuper, ServiceMax, Salesforce Field Service, Microsoft Dynamics 365 Field Service
SALES CRMs & ACCOUNTING
  • Sales: HubSpot, Salesforce, Zoho, Pipedrive, Monday CRM, GoHighLevel
  • Accounting: QuickBooks, Xero, FreshBooks, Sage 100, Foundation, CMiC

READY TO TRACK EVERYTHING?

We will build your tracking and scoreboard so it updates automatically.

[ LETS AUDIT YOUR SYSTEM ]

FREQUENTLY ASKED QUESTIONS ABOUT DIGITAL MARKETING FOR CONTRACTORS

Paid channels like Google Ads and Local Service Ads can produce leads within the first week of launch. SEO and Local SEO are longer-term investments that show meaningful traction within 60 to 90 days. You get a weekly scorecard from day one so you can track progress in real time. The digital marketing landscape is evolving rapidly, so staying updated on new technologies and consumer preferences is essential for continued success.
We only work with home service contractors. We measure success by booked appointments and sold revenue, not impressions or clicks. Every client gets a weekly CEO scorecard tracking spend, leads, qualified leads, scheduled, showed, sold, revenue, gross profit, CAC, close rate, answer rate, speed to lead, and reviews gained. The founder built a home service business before building this agency. That operator experience shapes everything we do.
We believe in earning your business every month. Our goal is to make the results so clear and the ROI so obvious that you would never want to leave. Ask about engagement terms when we talk.
We install call tracking, form attribution, and campaign tagging across every active channel. Every lead is tagged by source, medium, campaign, and keyword. You always know exactly where your booked jobs are coming from and what they cost.
Google Ads appear in standard search results and charge per click. Local Service Ads appear above everything with a Google Guaranteed badge and charge per lead. Most contractors benefit from running both simultaneously because they capture homeowners at different stages of the buying decision.
Traditional media, such as TV, radio, and print, is designed to reach broad audiences and relies on mass communication. Digital marketing, on the other hand, uses online channels to target specific audiences with precision, allowing for more measurable and data-driven campaigns. This makes digital marketing more adaptable and effective for reaching the right customers.
That is what we do best. We offer targeted audit options designed to diagnose exactly where your system is breaking down: Tracking Audit, Local SEO Audit, LSA Audit, and Funnel Audit. We find the leak, then we fix it.
We built our programs to meet contractors at any stage. Whether you want to learn it and take control or have us run the entire system, every engagement includes access to our full marketing course. Our goal is to make you understand how it works, because when you understand it, you make better business decisions.
When selecting among the top digital marketing companies, consider factors such as reputation, proven expertise in your industry, transparency in reporting, and a range of pricing options. Look for agencies with strong client testimonials, a track record of measurable results, and the ability to adapt to the rapidly changing digital marketing landscape.

DIGITAL MARKETING THAT WILL TAKE OVER YOUR CITY

LOCAL DOMINATION STARTS HERE

Our digital marketing strategies are built to make your business the go-to name in your local market. From SEO to social media, we create custom plans to elevate your online presence.

[ DOMINATE YOUR MARKET ]

LET'S CHAT ABOUT YOUR SPECIFIC NEEDS

Every local business deserves to be legendary. At Local Legends, we create custom growth strategies that put YOU on the map. No fluff, no BS—just real results that turn your business into the go-to name in your city. Ready to create your own success story?

[ SCHEDULE YOUR MEET ]

YOUR COMPETITORS ARE ALREADY MARKETING ONLINE. THE QUESTION IS WHETHER YOU ARE GOING TO DO IT BETTER.

You did not start your business to wonder if your marketing is working. You started it to build something real. Local Legends Marketing exists to make sure the right homeowners find you, trust you, and choose you faster than your competition.

25,000+ APPOINTMENTS GENERATED
$30M+ REVENUE INFLUENCED
ONE SCOREBOARD. ONE PARTNER. REAL RESULTS.
[ GET MY CUSTOM GROWTH PLAN ]

Specific to your trade. Built around your numbers.

Local Legends Marketing| 481 Stephen F Austin Dr., Conroe, Texas 77302 | Email: levi@locallegends.marketing

TESTIMONIALS

this could be you!

Levi has been absolutely outstanding to work with over the years. His creativity, responsiveness, and deep understanding of our marketing strategy, in the home improvement arena, have made a huge impact on our marketing model. Levi takes the time to understand our goals and always delivers high-quality advice which ultimately moves our needle. We are blessed to have his consulting services.

Brad Beldon

Roofing Contractor

Digital Marketing That Will Take Over Your City

LOCAL DOMINATION STARTS HERE

Our digital marketing strategies are built to make your business the go-to name in your local market. From SEO to social media, we create custom plans to elevate your online presence.

Dominate Your Market

Let's Chat About Your Specific Needs

Every local business deserves to be legendary. At Local Legends, we create custom growth strategies that put YOU on the map. No fluff, no BS—just real results that turn your business into the go-to name in your city. Ready to dominate your market and create your own success story? Let's make it happen.

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